BEN AND JERRY’S PRAISED FOR RAISING AWARENESS OF MARIJUANA
On Friday 19 and Saturday 20 April, the ice cream company partnered with Californian cannabis dispensary Caliva to offer customers. A free pint of ‘Half Baked’ ice cream when they purchased marijuana.
While the offer was announced to mark the annual 420 celebrations, it’s primary aim was to raise awareness about the. Criminal justice reform needed for those persecuted with marijuana-related charges.
“In states where pot is legal, and even though black people and white people use pot at similar rates, black. People are still arrested way more often than whites. We love 4/20 and we love legalisation, but that’s not OK. Ben and Jerry’s stated.
“Let’s be clear: even with increased legalisation, hundreds of thousands of people are still being arrested for pot. And most of those people are black.”
The Vermont-based company has been commended by several people on social media for publicly opposing the “racial disparities” that still exist despite the partial legalisation of marijuana in the US.